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An ideabook is a collection of sources like photos, stories, professional profiles and discussions. You can also have fun creating ideabooks, which are a bit like Houzz’s take on Pinterest boards. This should increase your visibility and make it easier for people to find your work. When uploading pictures, use keyword tags (based on the kind of thing your target clients would be searching for) to label them.
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So, make the most of it! Utilize images that really show off your skills and present the full spectrum of what you are able to achieve. One of the great things about Houzz is that it gives you the opportunity to make your work accessible to a large audience. This will give you a basis for comparison, should you choose to access the paid features later. Give yourself time to really perfect your profile and successfully engage with the community.
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Before seeing dollar signs and jumping at this opportunity, find out how well the free version works for you first. There is also the option of a Houzz Pro+ account, which includes advertising tools. Once your profile is complete, don’t see it as done and dusted-you need to re-visit it regularly, to make sure it’s fresh and up-to-date. Think about what represents your brand: include high-quality images of your work, details of recent projects and maybe even awards or testimonials, if you have them. There’s no harm in copying a few of their tactics!
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If you’re not sure how to present yourself in the best possible light, take a look at some of the existing profiles on the site that are doing well. This basically acts as your shop front, so make sure it is both enticing and impressive. The first thing on your Houzz ‘to do’ list is to create your professional profile. Once you’ve achieved this status, the benefits will become very apparent. Yes, some extra cash could be a nice perk once you’ve created a strong presence, but your initial goal should be to add value to the community while becoming an authority in your field. The most important thing to remember is that this should not be viewed as a purely money-making endeavor. So, now that you’re convinced Houzz is worth your time, let’s get stuck in to how you actually go about using it effectively. To see what Houzz could do for your personal business, check out the story of Andrew from APD Interiors, below: If pushed to be specific, we’d say it’s particularly useful if you’re an architect, home builder, kitchen fitter or interior designer. If you have a product or skill that people can use to improve their homes, you’re missing out by not promoting yourself on this platform. There are plenty of people out there who would benefit from having a profile on Houzz-be you an architect who specializes in large, modern builds, or a craftsman with a penchant for tiny glass coffee tables. We don’t have to tell you that ‘home improvement and renovation’ covers a wide range of services, products and skills. Just a taste of the kind of professionals who could benefit from using Houzz.

